Website · Redirects & permalinks
Your addresses, your way, without losing your rankings
Choose your own URL bases, like /trips instead of /tours, and keep every old address working with permanent 301 redirects, many of them created for you.
Overview
Redirects & permalinks at a glance
When you change a tour's address, move a page or import from WordPress, Tourtify adds the redirect for you. For other pages from an old website, add a redirect in seconds by pasting the old address and choosing the new one.
Redirects are matched without worrying about capital letters, query strings or trailing slashes, and they never override your website's own sections, so a mistake can't break your tours or checkout.
Capabilities
What's included
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Custom permalinks
Set the address base for tours, destinations, activities, categories and the blog, for example /trips/everest-base-camp, like WordPress permalinks.
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Automatic redirects
Renamed tours, moved pages, changed permalink bases and imported WordPress addresses redirect without any work.
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Manual redirects
Paste a full old URL or just the path, and choose the new address.
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Forgiving matching
Case, query strings and trailing slashes are ignored when matching old addresses.
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Protected sections
Redirects can't override your tours, blog, checkout or account pages.
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Search and tidy
Find redirects by old or new address and remove the ones you no longer need.
Mapping an old website in a spreadsheet
For more than a handful of addresses, work in a spreadsheet. List your old addresses from your old sitemap or the pages report in Google Search Console, put the matching Tourtify address next to each, and save it as a CSV file. Import CSV reads up to 5,000 rows at a time: the old address, the new address and an optional third column for the redirect type. A header row is recognised and skipped.
Rows that can't become a redirect are listed with their row number and the reason, such as an old address that belongs to your booking website or a new address that isn't a path or an https link. Importing the same old address again updates its destination, so you can fix rows and import the file again.
Export gives you every redirect in the same columns, plus where each one came from, which makes it easy to review the full list with a colleague before you switch your domain.
Choosing the right redirect type
Most redirects should be Permanent (301), which tells search engines the page has moved for good and passes its ranking across. Temporary (302) keeps the old address in Google, which suits a seasonal offer page you plan to bring back. Gone (410) has no new address and tells search engines to drop a page you have removed for good.
For a tour you have discontinued, a 301 to the closest tour or to its destination page is usually better than Gone, because travellers still find something useful and the page's ranking isn't lost. Keep Gone for pages with no sensible replacement, such as an old job advert.
Redirects are answered by the server before the page loads, as a real 301, 302 or 410 status that search engines read, not a script that runs in the browser.
Wildcards and loops
To move a whole section, end the old address with /*. For example /old-blog/* to /blog/* sends /old-blog/packing-list to /blog/packing-list, because the star in the new address is replaced by the rest of the old one. An exact redirect always wins over a wildcard, and when several wildcards match, the longest one is used. A wildcard for the whole site isn't allowed.
Tourtify refuses a redirect that would send visitors round in a circle, for example when /a already goes to /b and you add /b to /a, or a wildcard that would match its own result. A redirect to the same address is refused too.
Before adding a rule, check whether you need it at all: renamed tours, moved pages, changed permalink bases and WordPress imports already redirect automatically.
Permalinks and checks after launch
If your old website used /trips or /treks, set the permalink base to match before you switch your domain and those addresses keep working with no redirect at all. Every base a section has used is remembered and shown as Redirects from, so you can change your mind later without breaking links. With the Multilingual website plugin, each language can have its own bases, such as /de/reisen.
Some words can't be bases because the website uses them, such as account, booking, checkout, contact and search, and two sections can't share a base.
After the switch, open a sample of old addresses in a private window, including some with capital letters and trailing slashes, and confirm each lands on the right page. Then keep an eye on the pages report in Google Search Console for a few weeks and add redirects for any old addresses that still return not found.
How it works
Redirects & permalinks, step by step
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List your old pages
Start with your most visited ones.
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Create them in Tourtify
Tours and pages with the same content.
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Add redirects
One per old address.
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Switch your domain
Then submit your new sitemap to Google.
Do I need redirects for renamed tours?
No. Tourtify adds those automatically.
Can I keep the addresses of my old WordPress site?
Yes. Set permalinks to match your old URL bases, such as /trips or /treks, and old links keep working. If you change a base later, the old addresses redirect permanently.
What kind of redirect is it?
A permanent 301, which passes search ranking to the new address.
Can I redirect to another website?
Redirects are designed to send old addresses to pages on your Tourtify site.
Related features
Works well with
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