Built to rank, and understood by AI assistants

What is automatic and what is yours

Search engines need three things from a tour website: pages they can reach, one clear address for each page, and enough information to understand what is being sold. Tourtify handles the technical side: canonical addresses, a sitemap with last-modified dates, a robots file that keeps checkout and account pages out of search, structured data for tours, FAQs and reviews, and 301 redirects when addresses change.

What software cannot do is decide which phrase a page should rank for or write a description worth clicking. That part is yours, and the SEO score is there to keep it on track.

How the SEO score is worked out

The score is a weighted set of checks. Each check is good, needs work or missing, and earns full, half or no credit. Using the focus keyword in the SEO title carries the most weight; the description, the web address, the introduction, the length of the page and keyword density come next; title length, headings, images, internal links and a keyword not used elsewhere count for less. A score of 75 or more shows as good, 45 to 74 as needing work.

The checks look for an SEO title of 30 to 60 characters, a meta description of 120 to 160, at least 300 words, and the focus keyword at between 0.5% and 3% of the text. Above 3% it is flagged as possible keyword stuffing. Images need alt text, and at least one link to another page on your website counts.

Worked example: optimising one trek page

Your focus keyword is Annapurna base camp trek. The SEO title Annapurna Base Camp Trek: 11 Days from Pokhara is 46 characters and starts with the keyword. The meta description says what the trek includes, how hard it is and when it runs, in about 140 characters. The web address is /tours/annapurna-base-camp-trek, and the first paragraph names the trek in its opening sentence.

The itinerary days, inclusions and FAQs bring the page well past 300 words without padding. The cover photo has alt text describing the view, and the overview links to your Annapurna destination page. If the score then flags density above 3%, replace a few repeats with natural alternatives such as the trek or ABC.

Do not give a blog post about the same trek the same focus keyword. The score flags a keyword already used as the focus of another page, because two of your own pages competing for one phrase weakens both.

Changing addresses without losing rankings

When you rename a tour's web address or move a page, the old address redirects to the new one with a permanent 301, so links and rankings carry across. The same happens when you change a whole address base under Permalinks, for example from /tours to /trips: menus, the sitemap and emails follow, and every old address keeps working.

Addresses from a previous website are different, because Tourtify never knew them. Add those under Redirects before you switch your domain over.

Finding the weak pages

The SEO score appears as a column in All tours, All pages and All posts. Sort or scan that column once a month and start with the pages that matter most, usually your best-selling tours and main destinations, rather than trying to bring every page to green at once.

Remember the score measures setup, not success. Once a page is in good shape, Google Search Console tells you which searches actually bring travellers to it, and that is the better guide to your next focus keyword.

Common mistakes to avoid

Submitting your sitemap before connecting your custom domain, which asks Google to index an address you will not keep. Writing titles for the score rather than for people: a title that reads naturally and contains the keyword beats one that repeats it. Leaving meta descriptions blank on destination pages. And expecting imported reviews to add stars in Google: only verified reviews count towards rating data.