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Tourtify

Website · Cookie consent

Privacy-friendly tracking, with consent built in

Analytics and advertising cookies are only set after a visitor agrees. The banner appears automatically when you switch on tracking, and booking works either way.

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Overview

Cookie consent at a glance

If you don't use tracking, your website sets no analytics or advertising cookies and shows no banner. Switch on Google Analytics or Meta Pixel and a clear consent banner appears on the first visit.

Where the law asks for opt-in, Reject all and Accept all are equal buttons next to Choose, with no pre-ticked boxes or tricks. Tags load only after acceptance, the choice is remembered for about six months, and visitors can change their mind from the Cookie settings link on every page.

Capabilities

What's included

  • Automatic banner

    Appears only when a tracking plugin is on; nothing to configure.

  • Fair choices

    Reject all and Accept all carry equal weight; no dark patterns.

  • Consent Mode v2

    Google Analytics runs with Google Consent Mode v2 once a visitor accepts.

  • Clean decline

    No tracking tags load, and existing analytics cookies are cleared where possible.

  • No CAPTCHAs

    Forms are protected by a hidden honeypot and rate limits instead of puzzles.

How the banner adapts to each visitor

Privacy law differs by country, so the banner follows the law where the visitor is. In opt-in regions, which include the EU and EEA, the UK, Switzerland, Brazil, South Africa, Thailand, South Korea, China, India, Türkiye, Quebec and anywhere that can't be identified, only strictly necessary cookies run until the visitor chooses, and Reject all, Choose and Accept all are equally easy.

In opt-out regions, the United States and Canada outside Quebec, analytics run with notice and advertising cookies stop when the visitor opts out. In notice regions such as Japan, Singapore, Australia, New Zealand and Hong Kong, a clear notice with a way to say no is shown.

You can see and change this under Settings › Privacy, on the Website consent tab. Ask for opt-in everywhere shows every visitor the strictest banner, which is always allowed if you would rather have one approach worldwide.

Choices by category

Choose opens preferences by category: preferences, analytics and marketing, with strictly necessary cookies always on. Each part of your website waits for the right one. A visitor's chosen currency is remembered for a year only with preferences consent, otherwise just for the visit. A travel agent's referral cookie counts as marketing, and an autoplaying YouTube or Vimeo video waits for marketing consent or a click on play.

Browsers that send Global Privacy Control are honoured, which turns marketing off by default. For US visitors, the "Do not sell or share my personal information" link can be set to Automatic, Always show or Never show; Automatic shows it to visitors in the United States.

The cookie list visitors see is built from what you have switched on, so it stays accurate when you add or remove a plugin without anyone editing a policy by hand.

Proof of consent and your policy

Each choice is kept as a consent record with the choices, the visitor's region, the policy version and the time, but no IP address or name. Records are kept for 24 months as proof, then deleted automatically, and the Website consent tab shows how visitors chose in the last 30 days.

When you switch on a new tracker or publish a new version of your privacy policy, visitors are asked again, because their earlier answer covered something different.

The Policy tab in Settings › Privacy writes a privacy policy from your business details, the services you use and your cookies, adding a section for each country your travellers come from. Every published version is kept as it was. Review it before publishing, as it isn't legal advice.

Measuring bookings with consent in place

The Google Analytics plugin can load a Google Tag Manager container instead of the standard tag, and it can report purchases from the server so ad blockers and payment redirects don't lose them. That server report is only sent when the visitor consented at checkout, and bookings your team enters are skipped.

Test it once yourself. Open your website in a private window, choose Reject all, or opt out where that is what the banner offers, and confirm no analytics requests appear in your browser's developer tools. Then choose Cookie settings, accept, view a tour and check the visit in your analytics real time report.

Expect analytics to show fewer visits and bookings than really happened, because some visitors decline. Your bookings and reports in Tourtify count every booking, so use them for revenue and analytics for trends and campaign comparison.

How it works

Cookie consent, step by step

  1. 1

    Switch on a tracking plugin

    Google Analytics or Meta Pixel.

  2. 2

    Add your ID

    Enter your Measurement ID or Pixel ID.

  3. 3

    The banner appears

    Visitors choose; tracking waits for consent.

Integrations

Extend cookie consent

Switch these on in one click from your console.

FAQ

Cookie consent: questions

Something else? Talk to our team.

Can I add my own tracking scripts?

For security and privacy, third-party tags come only through plugins, which are consent-aware.

Does declining stop bookings?

No. Booking works whatever the visitor chooses.

Do I still need a privacy policy?

Yes. Create a privacy policy page explaining what you collect and link it from your footer.

Related features

Works well with

All features

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