Website · Pages & blog
Pages and a blog with a modern block editor
About us, policies and landing pages, plus a blog for trip reports and guides, written in a Notion-style editor with scheduling, categories and SEO built in.
Overview
Pages & blog at a glance
Pages hold everything that isn't a tour, from your story to your booking policies. Blog posts bring travellers to your website through search, with trip reports, packing guides and news.
Both use the same editor: type / for headings, lists, images, tables and video, drag blocks to reorder, and drop images straight in. A settings sidebar handles status, scheduling, the address, the featured image and SEO.
Capabilities
What's included
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Block editor
A slash menu for headings, lists, quotes, images, tables and video; drag-and-drop blocks and inline formatting.
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Nested pages
Put pages under a parent for clear addresses like /about/team.
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Scheduling
Publish now, schedule for later or backdate. Scheduled posts go live on time automatically.
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Categories and tags
Each gets its own archive page on your website.
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Private previews
Share a signed preview link with a colleague without making the page public.
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Bulk management
Status views, search, SEO scores in the list, bulk publish, draft and trash.
The pages a tour website needs
Your tours, destinations, contact page and checkout are built in, so pages are for everything else. Most operators need an About page with the team and licences, booking terms that match the cancellation rules on your tours, a FAQ page for questions that apply to every trip, and a privacy policy. Settings › Privacy can write the privacy policy from your business details, or point to your own page instead.
Some addresses belong to the booking website itself, such as tours, blog, contact, destinations, search and reviews, so a page can't use them. Nested pages like /about/team show breadcrumbs on the page and in the structured data search engines read, which helps a deep page show where it sits.
A page can stay a regular document or switch to the visual editor through Page layout › Use the page builder when it needs columns, galleries or tour blocks. Blog posts always use the regular editor, which keeps writing quick.
A blog that leads to bookings
Write posts that answer what travellers search before they book: the best month for a trek, what to pack, how fit you need to be, or a day by day trip report. Link from each post to the tours and destination pages it mentions. Every post also ends with a "Ready for your own adventure?" box that sends readers to your tours.
Use categories for a few broad topics, such as trek guides or news, and give each a description, because it is shown at the top of the category archive. Keep tags for specific keywords travellers use, such as a region or a season, and avoid tags that only ever hold one post.
Scheduling makes a steady rhythm easy: write several posts in one sitting and spread their publish dates. When you move articles from an old blog, backdate them so the original publishing date stays visible.
Search details worth getting right
Each post publishes BlogPosting structured data with its headline, featured image, published and updated dates and author, or your business name when no author is set. If you leave the meta description empty, the excerpt is used, so a well written excerpt does double duty in lists, social shares and search results.
Hide from search engines is useful for a thank-you page, a page for agents or a page you send by link only. It stays reachable from your menus and links but is left out of Google and your sitemap. The Original address (canonical) field is for content first published elsewhere, such as an article you also wrote for a partner's website, so search engines credit one copy.
Tourtify checks the focus keyword and the basics as you write. Treat the score as a checklist rather than a target, and write for the traveller first.
Reviewing, translating and tidying up
The Preview link opens the draft on your real website, with your theme, through a signed link that expires after an hour. Send it when the colleague is ready to look, or open Preview again for a fresh link.
Pages imported from WordPress open in the same editor, and their HTML is converted into blocks the first time you edit them. Check tables, embedded videos and any layouts built with page builder shortcodes, which don't come across.
With the Multilingual website plugin, each page and post can have its own title, content and web address in every language from its Translate screen. When a post is out of date, update it rather than deleting it, because its address may already rank and have links pointing to it.
How it works
Pages & blog, step by step
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Add new
Create a page or post and give it a title.
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Write
Build the content with blocks; images go to your media library.
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Set the details
Address, featured image, excerpt and SEO in the sidebar.
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Publish or schedule
Go live now, or choose a date and time.
Integrations
Extend pages & blog
Switch these on in one click from your console.
Do new pages appear in my menu?
Not automatically. Add them from the sidebar or the Menus screen.
What happens if I change a page's address?
Tourtify adds a 301 redirect from the old address automatically.
Can I recover a deleted page?
Pages go to Trash first and can be restored; Delete permanently can't be undone.
Related features
Works well with
Start selling tours direct
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