Marketing
Google Analytics 4
Measure visits and bookings with GA4: tour viewed, checkout started, payment method chosen and booking purchased, with its value. Loads only after visitors accept cookies (Consent Mode v2), and can report purchases from our server so ad blockers and payment redirects don’t lose them.
Settings
What you can set up
Google Analytics 4 works out of the box with sensible defaults. These are the choices you can make, straight from your console.
Google Analytics
- Measurement ID
- Looks like G-XXXXXXXXXX. In GA4: Admin › Data streams › your website.
- Google Tag Manager container (optional)
- Looks like GTM-XXXXXXX. Leave blank to use GA4 directly. With a container, we load Tag Manager instead and push the same e-commerce events to its data layer; set up your GA4 tags there.
Server-side purchases
- Send purchases from our server
- Reports each confirmed booking to GA4 with the Measurement Protocol, for visitors who accepted cookies. The browser then stops sending its own purchase, so nothing is counted twice.
Marketing
How marketing plugins fit in
Marketing plugins help more of the people who visit your site become travellers, and bring past travellers back. They use your real tours and bookings, so campaigns stay accurate without exports.
- 1
Switch it on
Open Plugins in your console and turn it on. No code and nothing to install.
- 2
Make your choices
Adjust the settings to match how your business works, or keep the defaults.
- 3
It works everywhere it should
Your website, checkout, emails and console pick it up straight away.
Related
More marketing integrations
Promo codes
Percentage or fixed-amount promo codes with booking and travel windows, blackout dates, tour and ticket-type restrictions, usage caps, bulk single-use codes and shareable links that apply the code automatically.
Abandoned checkout recovery
Up to three automatic follow-ups to travellers who started a booking but didn’t pay, each with a one-click link that restores their exact cart, and an optional discount on the last one. See what each reminder recovers.
Mailchimp & Brevo
Add every traveller and enquiry to your Mailchimp audience or Brevo list, tagged with the tour they booked or asked about, so your newsletters and win-back campaigns reach the right people.
AI assistant
Draft replies to enquiries and reviews, and write tour descriptions, highlights and SEO text from your own tour details, in your voice and the traveller’s language. Nothing is sent or published until you’ve checked it.
Meta Pixel
Measure and optimise Facebook & Instagram ads: tour views, checkouts started, payment info added and bookings, with their value. Loads only after visitors accept cookies; the Conversions API also reports each booking from our server, deduplicated with the Pixel.
FAQ
Google Analytics 4: questions
Which plans include Google Analytics 4?
Google Analytics 4 is available on All plans, at no extra cost.
How do I switch on Google Analytics 4?
In your Tourtify console, open Plugins, find it in the list and switch it on. Its settings open straight away, and you can switch it off again at any time.
Do I need a developer?
No. Plugins are built into Tourtify and set up from the console. Where an outside account is involved, such as a payment provider, you connect it by entering your account details.
Does Google Analytics 4 work with my other plugins?
Yes. Every plugin is built and maintained by Tourtify, so they work together: discounts, deposits, vouchers and fees all add up correctly at checkout.
Start selling tours direct
Try Tourtify free for 30 days. Add your tours, pick a theme and take your first booking today.