Marketing
Email campaigns
Send newsletters and offers to your travellers without Mailchimp: a mailing list built from your bookings, enquiries and website sign-ups with a consent record for each person, audience segments, a drag-free block editor with your tours and live prices, scheduling, and reports down to the bookings each campaign brought in.
Who it's for
Why operators use Email campaigns
Operators who want to email newsletters and offers to past travellers without paying for a separate email marketing tool.
Highlights
- A mailing list built from bookings, enquiries and sign-up forms, with recorded consent and double opt-in
- Segments by tour, destination, trip dates, spend, country, language and tags, with a live count
- A block editor with your branding and tour cards that show live prices
- Scheduling in your time zone, one-click unsubscribe and automatic suppression of bounces
- Reports with opens, clicks, unsubscribes and the bookings and revenue each campaign brought in
Good to know
- Monthly sending allowances depend on your plan. The Mailchimp & Brevo plugin stays available if you prefer those tools.
Settings
What you can set up
Email campaigns works out of the box with sensible defaults. These are the choices you can make, straight from your console.
Sign-ups
- Ask new subscribers to confirm by email (double opt-in)
- Recommended, and required in some countries (e.g. Germany). People who sign up on your website get an email with a confirmation link and are only added once they click it.
- Sign-up checkbox wording
- Shown next to the newsletter box at checkout and on your enquiry and sign-up forms. Kept with each person’s consent record.
Sending
- Postal address in the email footer
- Anti-spam laws (CAN-SPAM, CASL) require a postal address in marketing emails. Leave empty to use the address in Settings › Business details.
- Emails sent per minute
- Slower sending is kinder to your own mail server’s limits and to new sending domains. 120 a minute sends 5,000 emails in about 40 minutes.
Tracking
- Track opens
- Adds an invisible image. Apple Mail and some privacy tools load it automatically, so open rates are an estimate.
- Track link clicks
- Count bookings made within this many days of a campaign
- A booking by a recipient within this window is credited to the most recent campaign they received.
Marketing
How marketing plugins fit in
Marketing plugins help more of the people who visit your site become travellers, and bring past travellers back. They use your real tours and bookings, so campaigns stay accurate without exports.
- 1
Switch it on
Open Plugins in your console and turn it on. No code and nothing to install.
- 2
Make your choices
Adjust the settings to match how your business works, or keep the defaults.
- 3
It works everywhere it should
Your website, checkout, emails and console pick it up straight away.
Related
More marketing integrations
Mailchimp & Brevo
Add every traveller and enquiry to your Mailchimp audience or Brevo list, tagged with the tour they booked or asked about, so your newsletters and win-back campaigns reach the right people.
Email automations
Emails that go out by themselves. Abandoned checkout recovery (Starter): up to three follow-ups to travellers who started a booking but didn’t pay, each restoring their cart, with an optional discount on the last one. Your own automations (Growth): a welcome when someone books, a checklist before departure, review requests, balance reminders and win-backs, with your timing, tours and merge tags.
Meta Pixel
Measure and optimise Facebook & Instagram ads: tour views, checkouts started, payment info added and bookings, with their value. Loads only after visitors accept cookies; the Conversions API also reports each booking from our server, deduplicated with the Pixel.
Google Analytics 4
Measure visits and bookings with GA4: tour viewed, checkout started, payment method chosen and booking purchased, with its value. Loads only after visitors accept cookies (Consent Mode v2), and can report purchases from our server so ad blockers and payment redirects don’t lose them.
FAQ
Email campaigns: questions
Which plans include Email campaigns?
Email campaigns is available on Growth & Scale, at no extra cost.
How do I switch on Email campaigns?
In your Tourtify console, open Plugins, find it in the list and switch it on. Its settings open straight away, and you can switch it off again at any time.
Do I need a developer?
No. Plugins are built into Tourtify and set up from the console. Where an outside account is involved, such as a payment provider, you connect it by entering your account details.
Does Email campaigns work with my other plugins?
Yes. Every plugin is built and maintained by Tourtify, so they work together: discounts, deposits, vouchers and fees all add up correctly at checkout.
Start selling tours direct
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