Customers · Email campaigns
Newsletters and offers to the travellers who already love you
Build a mailing list from bookings, enquiries and sign-up forms with proper consent, target segments, design branded emails with live tour prices and see the bookings each campaign brings in.
Overview
Email campaigns at a glance
Your best future customers are past travellers. Everyone who books or enquires is added to your audience, but only people who opt in, at checkout, on an enquiry, through your website's sign-up form or confirmed by you, receive campaigns. Consent is recorded with its source, time and wording, and double opt-in is on by default.
Choose a segment, such as everyone who trekked in Nepal in the last two years or travellers from Germany who spent over 2,000, and write the campaign with blocks for text, images, buttons and tour cards with live prices. Schedule it in your time zone, then see opens, clicks, unsubscribes and the bookings and revenue it brought in.
Capabilities
What's included
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Consent built in
Recorded opt-ins, double opt-in, one-click unsubscribe and suppressed bounces.
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Segments
Tour, destination, trip dates, bookings, spend, country, language, tags and more.
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Branded editor
Your logo and colours, with tour cards that show today's prices.
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Languages
A version of each campaign for every website language.
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Scheduling
Send now or schedule in your business's time zone.
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Revenue reports
Opens, clicks and the bookings and revenue each campaign brought in.
How it works
Email campaigns, step by step
- 1
Grow your list
Opt-in boxes at checkout and a sign-up block on your website.
- 2
Pick a segment
See how many people it reaches before you write.
- 3
Write and send
Preview, send a test, then schedule.
- 4
Measure
Bookings and revenue per campaign.
Integrations
Extend email campaigns
Switch these on in one click from your console.
Marketing
Email campaigns
Send newsletters and offers to your travellers without Mailchimp: a mailing list built from your bookings, enquiries and website sign-ups with a consent record for each person, audience segments, a drag-free block editor with your tours and live prices, scheduling, and reports down to the bookings each campaign brought in.
Marketing
Email automations
Emails that go out by themselves. Abandoned checkout recovery (Starter): up to three follow-ups to travellers who started a booking but didn’t pay, each restoring their cart, with an optional discount on the last one. Your own automations (Growth): a welcome when someone books, a checklist before departure, review requests, balance reminders and win-backs, with your timing, tours and merge tags.
Marketing
Mailchimp & Brevo
Add every traveller and enquiry to your Mailchimp audience or Brevo list, tagged with the tour they booked or asked about, so your newsletters and win-back campaigns reach the right people.
Communication
Own email server (SMTP)
Send booking emails from your own address, like bookings@yourbusiness.com, through your email provider (Google Workspace, Microsoft 365, Zoho, Postmark, SendGrid, Mailgun…).
How many emails can I send?
Each plan includes a monthly sending allowance, shown on the pricing page.
Do I still need Mailchimp?
No, but the Mailchimp & Brevo plugin is there if you prefer to keep using them.
Which address do campaigns come from?
Your own email server when you've connected one, otherwise Tourtify's mail service on your behalf.
Related features
Works well with
Start selling tours direct
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