Customers · Customers
Know your travellers, and win them back
Everyone who books appears in Customers automatically, with their bookings, enquiries, lifetime value and next trip, so repeat business is easy to spot.
Overview
Customers at a glance
Customers are created from bookings, so the list builds itself. Each row shows bookings, travellers, lifetime value, when they last booked and their next trip.
Repeat travellers are your cheapest bookings. Segments for repeat travellers and upcoming trips help you reach the right people before you launch a new trip, and a customer's page lets you book them again with their details filled in.
Capabilities
What's included
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Automatic records
Customers are created from bookings, with no data entry.
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Lifetime value
Lifetime value, average per booking and repeat status.
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Segments
All customers, repeat travellers and trip coming up.
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Full history
Every booking and enquiry on one page.
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Book again
Start a new booking from a customer's page with details filled in.
How it works
Customers, step by step
- 1
Bookings arrive
Customers are created automatically.
- 2
Segment
Find repeat travellers or those with a trip coming up.
- 3
Reach out
Email them or book them again.
Integrations
Extend customers
Switch these on in one click from your console.
Marketing
Mailchimp & Brevo
Add every traveller and enquiry to your Mailchimp audience or Brevo list, tagged with the tour they booked or asked about, so your newsletters and win-back campaigns reach the right people.
Communication
Email automations
Build your own automated emails: a welcome when someone books, a checklist before departure, a review request after the trip, balance reminders and win-backs for enquiries that never booked. Choose the timing, which tours and travellers, and write the message with merge tags.
Do I need to import customers?
No. Customers are created from bookings as they happen.
Can I sort by value?
Yes. Sort by highest lifetime value, most bookings, recent bookings or name.
Can I send customers to my email tool?
Yes, with the Email marketing sync plugin for Mailchimp and Brevo.
Related features
Works well with
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