AI assistant

Help with the writing that piles up

Tour teams spend hours writing: answers to enquiries, replies to reviews, messages in the inbox, and tour descriptions that also need to work for search engines. The AI assistant drafts each of these from your own data, such as the tour’s facts and its real next dates, so the draft starts from what is true rather than from a blank page.

Drafts never go out on their own. Each one appears in the console for a person to read, edit and send. For tours, the assistant writes a summary, a description, highlights, an SEO title and an SEO description in the language you choose, which you review before saving.

Your voice, every time

Choose a tone of voice: warm and friendly, professional and concise, energetic and adventurous, or refined and premium. Then write a short note about your business, up to 1,500 characters: what makes your trips special, how you sign off, words to use or avoid. That note is used in every draft, and you can add instructions to a single draft when a reply needs something specific.

Replies to travellers are written in the traveller’s language. A German enquiry about a Kilimanjaro climb gets a German draft that mentions the departures you actually have, which your team checks and sends.

The website assistant

Optionally, the assistant can answer your website chat straight away. It needs the Inbox plugin with “Message us” switched on. It answers only from what your website publishes: tours, departures and prices read live, your pages and your public business details. It never sees names, emails or bookings. Every price and date in an answer must match what it looked up for that answer; if not, the answer is replaced with a safe one before the visitor sees it, and date cards and tour links are built from the looked-up data, not from the AI’s text.

Bookings, changes, cancellations, refunds, payments and requests to speak to a person always go to your team in the Inbox, with the whole chat. You can add topics it never discusses, such as visas or medical advice, and requests it should always hand over, such as private trips or complaints. When it hands over, it asks for the visitor’s name and email and tells them when your team will reply, based on the days and hours you set.

Allowances and your own AI account

Each draft and each website answer counts against a monthly allowance that depends on your plan. If the allowance runs out, drafts are unavailable until the next month. Businesses on the Scale plan can instead add their own Anthropic API key: it is checked when you save it and stored encrypted, requests then go to your own account under its terms, and Tourtify’s allowances no longer apply. Remove the key to go back to Tourtify’s AI.

Setting up AI assistant

1. 1Switch on the AI assistant. Turn the plugin on, then choose your tone of voice.
2. 2Describe your business. Write the note used in every draft: what you offer, how you sign off, words to avoid.
3. 3Try a draft. Open an enquiry or review and ask for a draft. Edit it, then send it as you normally would.
4. 4Write tour copy. On a tour, ask for a description, highlights and SEO text in the language you need, and review them before saving.
5. 5Set up the website assistant (optional). Switch on the Inbox with “Message us”, then the website assistant. Add the topics to avoid, what to hand over and your team’s hours.
6. 6Add your own key (optional). On Scale, paste your Anthropic API key under Your own AI account.